Whole Life Insurance in Canada: What You’re Actually Buying, and Whether You Need It

Three generations of a Canadian family together at home, illustrating the lifelong value of whole life insurance

Most people who come to me asking about whole life insurance have already heard the pitch about building tax-sheltered cash value inside a policy, sometimes framed as "being your own bank." Before we get anywhere near that conversation, I ask what problem they're actually trying to solve, because whole life insurance is a permanent policy […]

Term vs Whole Life Insurance: Which One Actually Fits Your Situation

Canadian couple reviewing documents together at home, illustrating the term vs whole life insurance decision

Almost every client who brings me this question has already been told the wrong version of the answer by someone with an incentive to sell them one or the other. Term life insurance covers you for a fixed period, usually 10, 20, or 30 years, at a much lower initial cost, and it's worth nothing […]

Final Expense Insurance in Canada: What It Actually Is, and Who’s Overpaying for It

Older Canadian adult and their adult child sharing a warm conversation at home, illustrating final expense insurance planning

Every few months a client in their late sixties or seventies asks me about "that funeral insurance you see on TV," usually after a call centre offered them guaranteed acceptance with no medical questions. Final expense insurance is a small, permanent whole life policy, typically $5,000 to $25,000 of coverage, sold specifically to cover funeral […]