Whole Life Insurance in Canada: What You’re Actually Buying, and Whether You Need It

Three generations of a Canadian family together at home, illustrating the lifelong value of whole life insurance

Most people who come to me asking about whole life insurance have already heard the pitch about building tax-sheltered cash value inside a policy, sometimes framed as "being your own bank." Before we get anywhere near that conversation, I ask what problem they're actually trying to solve, because whole life insurance is a permanent policy […]